Practice Management & Occupational Hazards

Dentist in crisis: How Crisis made me tear up my degrees!

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Published: Thursday, 03 July 2014 07:46 Written by
Dr. Anna Maria Yiannikos When I left Cyprus in March 2013 - after a grueling two months due to the total renovation of my dental centre for a business trip I could not imagine coming back after 3 days, I would have to change my professional life after 23 years…

Budding Dentist on the Road to Success or In a Blind Tunnel?

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Published: Sunday, 15 June 2014 09:06 Written by
One of the known stresses amongst the dental students in India is the uncertainty of the career and fear of unemployment after graduation; this might result in declining student academic performance... this article is reprinted with permission of the IJSS

Why Dentistry? A Cross-Sectional Study of Budding Dentists in Andhra Pradesh

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Published: Sunday, 15 June 2014 09:07 Written by
The changing nature of the dental workforce and the need to retain the services of future members has made it important to understand why current dental students have chosen dentistry as their carrier... this article is reprinted with permission of the IJSS

Marketing our dental clinics: Is it a powerful or an unnecessary tool?

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Published: Tuesday, 13 May 2014 13:08 Written by
Dr. Anna Maria Yiannikos In the 1980's Terrance Rynn a leading healthcare marketing consultant embraced a profound concept about the difference between marketing and selling: “Selling is trying to get people want what you have, but Marketing is trying to have what people want. When you have what people want…

Satisfied or Loyal Patients & The difference between!

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Published: Saturday, 10 May 2014 11:21 Written by
Dr. Anna Maria Yiannikos We always vote in favor of our loyal patients, the ones that talk favorably about our services and their experiences at our clinic, the ones that will spread through the word of mouth how thrilled they are with us, that encourage their friends and relatives to…
Introduction: Hepatitis B is one of the major public health problem globally and is the tenth leading cause of death. In India, HBsAg prevalence among the general population is 4-8%, which place India in an intermediate endemic zone and second largest global pool of chronic hepatitis B infection. Among health…

Gain your power at your clinics! Vol.4

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Published: Thursday, 17 April 2014 11:01 Written by
Now I would like to proceed with the next very important component of marketing mix -promotion! We have two different kinds of strategies to promote - the internal marketing with the existing patients and their families; examples of this kind are the referrals and the external marketing aimed at those…

Gain your power at your clinics!Vol.3 –Price

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Published: Thursday, 17 April 2014 11:01 Written by
During the last two issues we have discussed the importance of marketing in our clinics starting with the first element of marketing mix - service.Let’s move on now to the second P of the marketing mix, - Price! First we should decide ‘Which is our pricing method?’ Our possible options…

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