Gain your power at your clinics!Vol.3 –Price

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Published: Thursday, 17 April 2014 11:01 Written by 

During the last two issues we have discussed the importance of marketing in our clinics starting with the first element of marketing mix - service.
Let’s move on now to the second P of the marketing mix, - Price! First we should decide ‘Which is our pricing method?’ Our possible options are the following:
 Competition Oriented Pricing: We set up the price based on ours key competitors’ prices.
 Cost Oriented Pricing: First we calculate our costs and then we add...

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