During the last two issues we have discussed the importance of marketing in our clinics starting with the first element of marketing mix - service.
Let’s move on now to the second P of the marketing mix, - Price! First we should decide ‘Which is our pricing method?’ Our possible options are the following:
Competition Oriented Pricing: We set up the price based on ours key competitors’ prices.
Cost Oriented Pricing: First we calculate our costs and then we add...